In outbound campaigns, the contact rate is one of the most important metrics. Sales is a numbers game — and the contact rate is the number you need to keep high.
As call centres evolve with multiple channels, it's more important than ever for managers to understand what makes a campaign succeed — and what can break it. At Blue Telecoms, we've helped clients like Purity Fundraising boost their contact rate by 25–30%, an impressive gain that helps our clients outperform the market.
The Blue Telecoms dialler can present any outbound number — including mobiles. Instead of displaying unfamiliar prefixes, you can show numbers that your customer base will recognise and trust. Dynamic number rotation is also available.
Important: Be aware that regulations vary by country. Some specifically forbid local number presentation where your business isn't formally based, while others restrict mobile or premium rate number presentation. Our team can advise you on what's permissible.
Assigning individual agents for callbacks means your clients receive a more personal service. Agents can set convenient times, avoiding dropped calls and wasted time — while ensuring the most appropriate agent is matched to each customer's needs.
It's also worth noting that premium rate numbers aren't always included in customers' mobile plans. Using a local number for callbacks can significantly boost your inbound response rate.
The Blue Telecoms dashboard provides a powerful array of statistics and insights. By studying this data, you can make informed decisions about campaign hours, shift patterns and exactly when to use specific data sets to maximise your contact rates.
Data analysis takes time, so make it part of your ongoing marketing plan rather than a one-off task. Incremental improvements compound over time — boosting your contact rate and, ultimately, your sales.
Get help from a support team you can trust. Blue Telecoms has the tools and expertise to improve your outbound campaign performance.