Here are some lesser‑known features you can use to get the best performance from your outbound campaigns.
HLR checking allows you to compare your data batch against mobile numbers known to be active. Ideally, run your data through this check before it's been added to your dialler system. Even the best dialler will struggle if the data you're uploading is poor quality.
How to achieve: Ask your data provider if they offer a HLR check before delivery — and how they verify data, as some cut corners.
Blue Telecoms offers a fully integrated TPS checker in real time. If a number is registered with the Telephone Preference Service, you automatically won't dial it — saving you from bothering people who aren't interested and keeping you on the right side of Ofcom regulations.
How to achieve: Ask your data provider to cleanse batches against the TPS database, or switch to Blue Telecoms!
Understanding your product, how clients purchase and their demographics means you can tailor calls to coincide with availability and openness to a sales pitch.
This is a simple form of intelligent dialling — but there are no limits beyond how you analyse your data and make decisions.
Some companies target individual areas at specific times in specific ways. For example, a double glazing company may be targeting conservatories in one town and window replacements in another.
By routing customers whose data is mapped to a particular area to certain teams, you can keep pitches and campaigns separate — ensuring customers don't have to dial generic numbers and your best sales staff stay focused on selling.
Traditional AMD works by listening for pauses and sentence patterns that indicate an automated answer. This works about 90% of the time, but you may miss some clients when the system gets it wrong — and it creates a short delay for customers.
AMD has come a long way. Blue Telecoms offers a state‑of‑the‑art AMD system with 90%+ accuracy at super‑fast speeds — meaning customers won't notice and you'll correctly make contact more often.
When a customer calls, an automated message can offer a call back for those who don't have time to wait. This message can also play automatically after a set wait time, ensuring no customer is left hanging.
These call‑backs are added to a queue for agents to dial at a later time — hopefully when your team is less busy.
Sales teams can deploy speech analytics to discover the words and phrases used by their best performers. With enough data, you'll spot patterns in certain pitches — leading to knowledge of how to word your product for the best conversion rate.
Even better: once you have a script that works, you can deploy it across all your sales channels — not just telemarketing. At the basic level, you can listen to your best sales staff and understand exactly why their pitch works, then cross‑reference with average or below‑average performers to see how the whole team can improve.
Blue Telecoms provides all these features as standard with our hosted contact centre — from real‑time TPS checking to advanced AMD and beyond.